Russian Federation
The goal of the study is to develop a mathematical model for displaying products on the existing shelf space of a store. Categories of products (local, everyday demand products) that should be located in certain segments of shelves are considered. A characteristic feature of the model is the possibility of expanding and narrowing these segments depending on the number of assortments or seasonal changes in demand for products The goal of the retailer is to maximize profits from the sale of products while complying with restrictions on the placement of products on shelves. The discussion gives the advantages and disadvantages of the given product display model. The study is important for retail chains.
mathematical modelling, optimization, shelf space allocation
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