FORMATION OF TRANSPORT ORGANIZATION BUSINESS MODEL IN THE CONDITIONS OF TRANSPORT SERVICE CONCEPT TRANSFORMATION
Abstract and keywords
Abstract (English):
Objective: Currently, the concept of a business model is not limited only to the ways on how to generate profit or to attract customers. Business model should take into account the needs and ultimate goals of consumers, should create a goal for customers and for an organization itself. Transport organization and transport service on transportation belong to the category of service traditional types while one of success constituents will be the being of a viable development strategy and corresponding to it business model, that’s subject to its regular updating, therefore, the formation of methods contributing to the development of transport organizations in the conditions of transport service conception transformation. Thus, the purpose of this article is to develop methodology for the formation of business models of a transport organization in the context of transport service concept transformation. The tasks are set to identify the features of business model formation in dependence of the types of activity as well as to develop methodological provisions for the formation of transport organization business model in the context of transport service concept transformation. Methods: Research methodology represents analysis and systematization of theoretical studies covering as theoretical ways of building business model as well as complex methodological foundations on business model development in terms of industry specifics as well as in view of digitalization process development in transport field. Results: The study results were the rationale for strategic orientation priority for transport organization development in the context of transport service concept transformation, the assessment of methodological approaches to business model development with indicating their application possibility for a transport organization; the systematization of methods for the assessment of transport organization activities as well as the development of transport organization business model with underlining its elements. Practical significance: Based on the study, methodological provisions were developed for business model formation for transport organizations in the context of transport service concept transformation.

Keywords:
Business model, business model of transport organization, transport service, digitalization
Text
Publication text (PDF): Read Download
References

1. Kuzmina-Merlino I. Theoretical view on the designing of prototype of business model for a transport company / I. Kuzmina-Merlino, O. Skorobogatova // Advances in Intelligent Systems and Computing. - 2019. - Vol. 879. - Pp. 487-495. - DOI:https://doi.org/10.1007/978-3-030-02305-8_59.

2. Sinkevičius G. Application of business management systems in developing the operation of railway transport / G. Sinkevičius, A. Jarašuniene, K. Čižiuniene // Transport Means: Proceedings of the International Conference. - 2016. - Pp. 1115-1120.

3. Stemmler L. Global Value Chains and Supply Chain Trade: How Organizations Create Sustainable Business Models / L. Stemmler // Lecture Notes in Logistics. - 2018. - Pp. 184-188. - DOI:https://doi.org/10.1007/978-3-319-74225-0_25.

4. Groznik A. Business model design using business process modelling: Case of slovenian transport logistics cluster creation / A. Groznik // Proceedings of 23rd European Conference on Modelling and Simulation. - ECMS, 2009. - Pp. 11-17. - DOI:https://doi.org/10.7148/2009-0011-0017.

5. Sharmeen F. A business model perspective to understand intra-firm transitions: From traditional to flexible public transport services / F. Sharmeen, D. Drost, H. Meurs // Research in Transportation Economics. - 2020. - P. 100959. - DOI:https://doi.org/10.1016/j.retrec.2020.100959.

6. Lun Y. H. V. Examining the influence of organizational capability in innovative business operations and the mediation of profitability on customer satisfaction: An application in intermodal transport operators in Taiwan / Y. H. V. Lun, K.-C. Shang, K.-H. Lai et al. // International Journal of Production Economics. - 2016. - Vol. 171. - Pp. 179-188. - DOI:https://doi.org/10.1016/j.ijpe.2015.02.019.

7. Galkin A. Elaboration of a Model of Integrated Transport Service in the Segment of Freight Transportation / A. Galkin, N. Sirina, V. Zubkov // Advances in Intelligent Systems and Computing. - 2020. - Vol. 1116. - Pp. 1076-1085. - DOI:https://doi.org/10.1007/978-3-030-37919-3_105.

8. Lovell K. Business models in rail infrastructure: Explaining innovation / K. Lovell, P. Nightingale // Proceedings of the Institution of Civil Engineers: Transport. - 2016. - Vol. 169(5). - Pp. 262-271. - DOI:https://doi.org/10.1680/jtran.16.00024.

9. Darwish R. The business model in a cage the embeddedness challenge of business model design in systemic innovation / R. Darwish, M. Engwall, L. Uppvall // 26th International Association for Management of Technology Conference, 2020. - Pp. 1125-1139.

10. Khodakivskyi O. Improvement of the railway transport system by increasing the level of goal-oriented activity / O. Khodakivskyi, Y. Khodakivska, O. Kuzmenko et al. // Procedia Computer Science. - 2019. - Vol. 149. - Pp. 415-421. - DOI:https://doi.org/10.1016/j.procs.2019.01.156.

11. Magginas V. A multi-agent approach towards designing a city port business model / V. Magginas, E. Nathanail, S. Manoli et al. // Transport and Telecommunication. - 2018. - Vol. 19(3). - Pp. 213-223. - DOI:https://doi.org/10.2478/ttj-2018-0018.

12. Apanasevic T. Mobile ticketing services in the Northern Europe Critical business model issues / T. Apanasevic, J. Markendahl // Joint 13th CTTE And 10th CMI Conference On Internet Of Things - Business models, users, and networks. - 2017.

13. Lehtinen J. Analysis of business models for potential 3Mode transport corridor / J. Lehtinen, A. H. Bask // Journal of Transport Geography. - 2012. - Vol. 22. - Pp. 96-108. - DOI:https://doi.org/10.1016/j.jtrangeo.2011.12.001.

14. Zhuravleva N. A. Vliyanie postpandemiynoy ekonomiki na biznes-model' transportnyh organizaciy / N. A. Zhuravleva // Transport Rossiyskoy Federacii. - 2020. - № 3-4(88-89). - S. 20-23.

15. Chechenova L. M. Tendencii ustoychivogo razvitiya transportnyh sistem ekomobil'nosti / L. M. Chechenova, N. V. Volyhina // Innovacionnye transportnye sistemy i tehnologii. - 2021. - T. 7. - № 4. - S. 65-75. - DOI:https://doi.org/10.17816/transsyst20217465-75.

16. Chechenova L. M. Perspektivy razvitiya mobil'nosti perevozok zheleznodorozhnym transportom na baze sistem iskusstvennogo intellekta / L. M. Chechenova // Razvitie ekonomicheskoy nauki na transporte: sbornik nauchnyh statey IX Mezhdunarodnoy nauchno-prakticheskoy konferencii. - SPb.: OOO «Institut nezavisimyh social'no-ekonomicheskih issledovaniy - ocenka», 2021. - S. 205-215.

17. V RSPP obsudili problemy i puti realizacii sozdaniya ekosistemy mobil'nosti Industrii 4.0 v ramkah rossiysko-germanskogo perekrestnogo goda «Ekonomika i ustoychivoe razvitie 2020-2022». - URL: https://rspp.ru/events/news/v-rspp-obsudili-problemy-i-puti-realizatsii-sozdaniya-ekosistemy-mobilnosti-industrii-4-0-v-ramkakh--607eb44b776d4/ (data obrascheniya 30.05.2022).

18. Osterwalder, A. Value Proposition Design: How to Create Products and Services Customers Want / A. Osterwalder, Y. Pigneur, G. Bernarda et al. - Wiley, 2014. - 320 p.

19. Osterwalder A. Business model generation / A. Osterwalder, Y. Pigneur, T. Clark. - John Wiley & Sons, Inc., Hoboken, New Jersey, 2010. - 288 p.

20. Druker P. Menedzhment / P. Druker, D. Mak'yarello; per. s angl. - M.: OOO «I. D. Vil'yams», 2010. - 704 s.

21. Timmers P. Business Models for Electronic Markets / P. Timmers // Electronic Markets. - 1998. - Vol. 8(2). - Pp. 3-8. - DOI:https://doi.org/10.1080/10196789800000016.

22. L'yuis M. Noveyshaya novinka. Istoriya Silikonovoy doliny / M. L'yuis. - M.: OlimpBiznes, 2004. - 384 s.

23. Kristensen K. Dilemma innovatora / K. Kristensen. - M.: Al'pina Biznes Buks, 2004. - 239 s.

Login or Create
* Forgot password?