Russian Federation
Russian Federation
The article examines the specifics of university-business interactions and possible elements of a university’s value proposition when building communication with industrial partners. The main result of the study is one of the tools for strengthening ties between production and the university — a database of potential employers and partner companies of the Federal State Budgetary Educational Institution of Higher Education PGUPS, which is the basis of the software product “PGUPS. Career”.
marketing, university business partners, employer database, employment, integration, career
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